With AWS being advertised as the stats provider for the NFL and contests like this, “Big Data” seems to be hitting the mainstream.

“The NFL’s inaugural Big Data Bowl is here. This sports analytics contest from NFL Football Operations is looking for talented members of the analytics community — from college students to professionals — to contribute to the NFL’s continuing evolution in the use of advanced analytics.”

https://operations.nfl.com/the-game/big-data-bowl/